[목차]
1 Introduction
1.1 Purpose and scope of the study 1.2 Definition of competitiveness 1.3 Approach 1.4 Access to data 1.4.1 Sources used 1.4.2 Sources available 1.4.3 Data availability issues
2 Games market overview
2.1 Games industry structure 2.2 Global market size 2.3 Key developments 2.3.1 Increasingly hits-driven market 2.3.2 Massively increasing scale of projects 2.3.3 Progress to mass-market for games consoles 2.3.4 Development of new platforms and e-commerce
3 UK competitiveness summary
3.1 Outputs 3.1.1 UK market share 3.1.2 US market share 3.1.3 European market share 3.1.4 Japanese market share 3.1.5 Global market share 3.1.6 Balance of trade 3.1.7 Total value generated 3.2 Inputs 3.2.1 The UK domestic retail market 3.2.2 The UK games industry 3.3 Efficiency 3.4 SWOT 3.4.1 UK development SWOT 3.4.2 UK Publishing SWOT 3.5 Key challenges 3.5.1 Profile / reputation 3.5.2 Access to finance 3.5.3 Industry data availability 3.5.4 Skills development 3.5.5 Protection of IP 3.6 Competitiveness Summary
4 Detailed UK sub-sector review
4.1 Development 4.1.1 Sector structure and employment 4.1.2 Sector size and profitability 4.1.3 Development sector challenges 4.2 Publishing 4.2.1 Sector structure and employment 4.2.2 Sector size and profitability 4.2.3 Publishing sector challenges 4.3 Middleware and tools 4.3.1 Sector overview 4.3.2 Key challenges 4.4 Outsourcing and service companies 4.4.1 Sector overview 4.4.2 Key challenges 4.5 Format holders / console manufacturers 4.6 Distributors 4.6.1 Sector overview 4.6.2 Distribution key challenges 4.7 Retailers 4.7.1 Sector overview 4.7.2 Retail key challenges
5 Conclusions and proposed action plan
5.1 Conclusions 5.2 Proposed action plan 5.2.1 Improve the external perception of games as a "mainstream/serious" industry 5.2.2 Foster environment for effective funding of growth and consolidation 5.2.3 Improve industry-level infrastructure and co-operation 5.2.4 Mitigate lack of strong domestic publishing base 5.2.5 Enhance industry professionalism
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